Banking on a New Branding

Raiffeisen Bank, a trusted network in Central and Eastern Europe, sought to strengthen its business through a consistent brand experience across all their channels. The aim was to modernise its image—making it more innovative, emotive, and human-centric—while preserving the sense of stability and trust it had built over decades in an rapidly shifting financial landscape.

One of the key challenge in the process was honoring the bank’s legacy while moving it forward to the new digital world. They needed a recognisable design system that could adapt to local nuances yet remain consistent across multiple markets. The visual brand also had to work seamlessly across a wide variety of touchpoints—from mobile apps and signage to print and in-branch experiences.

To meet these needs, the solution was creating a refined visual identity that brought clarity, warmth, and personality. The logo was simplified for better usability, supported by a new graphic system, expanded color palette, modern typography, and a fresh illustration style. The project included the development of comprehensive digital guidelines to ensure the brand could scale consistently across all platforms.