Banking on a New Branding

Raiffeisen Bank, a trusted network in Central and Eastern Europe, sought to strengthen its business through a consistent brand experience across all their channels. The aim was to modernise its image—making it more innovative, emotive, distinctive for a new generation of customers, and human-centric—while preserving the sense of stability and trust it had built over decades in a rapidly shifting financial landscape.

One of the key challenge in the process was honoring the bank’s legacy while moving it forward to the new digital world. They needed a recognisable design system that could adapt to local nuances yet remain consistent across multiple markets. The visual brand also had to work seamlessly across a wide variety of touchpoints—from mobile apps and signage to print and in-branch experiences.

To meet these needs, the solution was creating a refined visual identity that brought clarity, warmth, and personality. The logo was simplified for better usability, supported by a new graphic system, expanded color palette, modern typography, and a fresh illustration style. The project included the development of comprehensive digital guidelines to ensure the brand could scale consistently across all platforms.