Driving Innovation Forward

Branded Entertainment Network (BEN) is a US-based company using AI and data to place brands seamlessly into film, TV, streaming, and influencer content. As part of a competitive pitch, the ask was clear: develop a digital-first concept to modernise their online presence and convert new business. The goal was to create a website that reflected BEN’s credibility and reach, while bringing clarity to a complex, rapidly evolving offer.

XPENG’s original digital assets were designed primarily for a Chinese audience. To enter the European market, key elements—from user journeys and content structure to tone of voice and visual style—needed to be reimagined. The challenge was to localise the experience in a way that respected cultural differences without diluting the brand’s personality. Scalability and multilingual content were also critical from the start.

The design approach was rooted in clarity and engagement. The UX introduced dynamic product storytelling through motion and rich visuals. A modular UI system ensured content could flex across multiple markets and languages. The result: a dynamic, responsive website that captured XPENG’s technological edge while establishing a strong, relatable presence for European audiences.